White Sox Reveal New City Connect Uniform in Partnership with Bulls
Chicago sports fans are getting a double dose of hometown pride with the White Sox’s latest City Connect uniform, a bold new design that merges elements from both the White Sox and the Chicago Bulls.
Unveiled Monday, the jersey is the first on-field uniform to blend branding from both an MLB and NBA team, and it’s set to make its debut this Friday when the White Sox face the Houston Astros.
“This was a true collaboration,” said Jon Shoemaker, executive director of creative services for the Bulls. “The vision from the beginning was to create a uniform that celebrates the deep connection both teams have with the city and their fans. We incorporated design cues that are shared between the teams, like pinstripes, and added details unique to the Bulls, such as the red-and-black color scheme and the ‘Chicago’ wordmark.”
The look draws heavily from iconic threads in both franchises’ histories. The chest features lettering in a style similar to the Bulls’ current black uniforms, which are a throwback to their legendary 1995 alternate pinstripes—worn during their 72-10 championship season. That wordmark also echoes the White Sox’s classic 1930s designs.
A new “winged sock” logo appears on both the jersey sleeve and a black-and-red cap called the “bred” cap, which nods to the White Sox’s 1950s era. Four stars inspired by the Chicago flag sit atop the cap, while inside, fans will find white-and-black pinstripes and a “Southside” label—an homage to the team’s original City Connect look.
For the first time in MLB history, a team will have two different City Connect caps. The alternate version carries the uniform’s red-and-black striping, along with more visual callbacks to the city’s heritage.
Design continuity continues in other areas of the kit. “Southside” appears on the pant leg and sleeve, a direct link to the previous design. And the neckline honors the legacy of both clubs, listing all nine of their combined championships: six for the Bulls and three for the White Sox.
With this crossover concept, the White Sox are aiming to represent more than just baseball—they’re celebrating Chicago’s broader sports culture.